What do you think of when you hear the phrase, “the fine print”? For many, it’s the microscopic script at the bottom of the page that makes promises of a free cup of coffee or an all-expenses paid trip to the Bahamas “too good to be true.”
But I like to think there is another meaning beyond that. In fact, “the fine print” isn’t always a bad thing.
At Lilja Inc., we are storytellers for our clients. And in the case of Lilja LifeStories, we have quite literally earned this moniker.
As our founder Mary Lilja says, “When you take a seemingly ordinary story – turn it around in your hands and look at it closely – it can become quite remarkable.”
As we prepare a news release or pitch a story to a reporter, we often overlook the smaller details in favor of the “meat,” or the substance of a story. After all, to get your story placed, you have to be focused to garner a reporter’s attention.
So what happens to the “small stuff” that gets overlooked?
Well, that’s where the Lilja ink blog comes in.
We hope to capture these stories and tidbits – to elevate the “fine print” you may have otherwise missed. From a unique anecdote that a client has shared to a great personal story from a family looking at their history, no story is too “small.”
To that end, we challenge you to do the same and look beyond the surface of any story. You may find it will inspire you, make you laugh, or challenge your point of view.
-- Alex Cook
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