The Power of the Purple Brain

In her recent blog post “The Power of Human Interaction,” Mary lauded the value of the face-to-face meeting.

After we learn more about our clients’ business goals, the next step is to develop a plan. And in my opinion, the most effective plans are developed under the guidance of an efficient pubic relations team that can collaborate to meet the clients’ objectives.

When people ask about Lilja Inc., they are often surprised by how small our company actually is (we have five staff members, for those of you taking notes).

But being a part of a small agency means that we are an agile team that can pool together our unique talents at a moment’s notice to form what we lovingly refer to as “The Big Purple Brain” (of course, purple is the official Lilja color).

This intellectual cooperative is the single greatest resource we can offer our clients, as the ideas that come from these Purple Brain sessions inspire, challenge and guide our work. And like Superman taking Lois Lane to the Fortress of Solitude, clients are involved in these sessions and can lead to an even more powerful outcome.

In one meeting, our collaborative work swiftly navigated the complex task of developing positioning and key messages. In another, we reviewed a broad media relations approach suggested by a client and developed a more honed, strategic campaign.

To lift from a well known ad campaign: “What can Purple do for you?”

Almost anything you throw our way.

- Alex