Thursday, July 5, 2012
Celebrate the Fifth of July with Lilja's New Website
Monday, May 7, 2012
A big day for a (mostly)* introverted PR firm
Though we're aggressive in our pursuit of coverage for our clients, it isn't often that we receive coverage ourselves. So imagine our surprise that the stars lined up today, and we have TWO stories about our firm in the media!
The first is a lovely profile of Linda Tedford in the business section of the Star Tribune. The profile details Linda's interesting background and passion for storytelling.
The second is an op/ed penned by yours truly about our annual cleanup of a nearby pond on MinnPost.
Whew! Big day, indeed.
Best regards,
Mary Lilja
* The non-introvert among the rest of us is Linda!
Wednesday, April 18, 2012
A facility reborn
The 1912 building was home to the first showroom and vertical assembly plant for Ford Motor Company in the Twin Cities. Model Ts regularly rolled off (or should we say dropped down?) the assembly line.
We invited the Star Tribune in for a hardhat tour of the building as the final details took place, and to see the painstaking measures taken by United Properties and RJM Construction to ensure its historic preservation.
The result was a beautiful story about the renovation and history of this building.
Photo courtesy of United Properties
Monday, April 16, 2012
Meet Lilja's newest staff member: Linda Tedford

We are happy to announce that Linda Tedford has joined our team in the newly created role of vice president. Linda brings 25 years of major and planned gift fundraising to Lilja as the firm seeks to broaden its services to nonprofits and increase its LifeStories work.
First job: I was a counter girl at Cathay Chow Mein on 54th and Nicollet when I was 14.
Favorite book: The Short History of a Prince by Jane Hamilton is probably the novel I will always consider my favorite. Hamilton's prose is beautiful, painful and full of compassion for her characters.
Something surprising about yourself: I worked as a singing telegram to earn money for law school!
Favorite quote: Be the change you wish to see in the world. – Mohandas Gandhi
What you enjoy most about your work: Being part of a small team of highly talented and creative people to help our clients tell their stories. Honoring the heart of a story, whether it is for a press release or a client's personal story, is among the most wonderful things we do at Lilja!
Wednesday, April 11, 2012
A crisis of social media proportions
There are volumes written about media best practices in a crisis situation. But in today's world, social media is the new force to be reckoned with. Just ask Rush Limbaugh, Invisible Children or Susan G. Komen for the Cure about the power of social media to shape and convey public opinion. Are you prepared to respond to a crisis in this new world of communications?
The best way to address a crisis is, as always, to 1) be prepared; and 2) react thoughtfully, quickly and completely. Reacting too quickly without care is problematic; so is waiting too long to respond while the flames flare higher. Here are four questions to ask yourself as you prepare for potential crises.
What is it you want to communicate? In this new social media world, key messages are more important than ever. Make sure you're communicating the same message across your website, all of your social media platforms – and in the traditional media, too.
How robust is your social media presence? In a crisis, your current friends or followers can be your biggest allies. It's important to start the conversation in good times. Then give them genuine responses when something goes wrong.
Who will manage and respond via social media during a crisis? Will it be your CEO? One or two point people?
How will you balance traditional and social media? Don't forget the traditional media, particularly those outlets and reporters who already know you well. If they aren't knocking on your door, knock on theirs. Use every avenue to tell your story.
In the words of Louis Pasteur: "Chance favors the prepared mind."
Wednesday, October 5, 2011
Some Lessons from South Park
The show’s creators Trey Parker and Matt Stone recently spoke to a storytelling class at NYU about the process they go through every week. While the fast-paced creative process might feel like a pressure cooker to some, Trey and Matt describe the simple rules they follow that help the process go smoothly week after week. Here are some of their very simple pointers to the students that serve as good reminders for anyone:
In our writers room, you never say no … you just don’t need that energy.
You can’t get writers block. Or you can for like an hour or maybe two.
For us, it doesn’t work unless you have a deadline.
Click here to watch the clip.
-- Alicia
Tuesday, August 30, 2011
Col. Writingpen answers your questions
A few, ahem, years ago, I wrote a blog about a character I created for a college paper named Col. Writingpen. The blog post generated many comments and questions about grammar and syntax rules for “newer” writing platforms, such as e-mails, blogs and texts.
After years of pestering him, I have persuaded Col. Writingpen to come out of retirement and answer your questions. (That’s why this follow-up blog has taken so long.) With that, I’ll hand over this blog to the Colonel.
MKC writes:
Does each form of communication have its own grammar and syntax rules? When I instant message, I tend not to use capitalization or punctuation. But when I email, I always do, and find it frustrating when others don't. A grammatical double-standard?
Dear MKC,
Why yes, I do believe each form of communication has its own grammar and syntax rules; you have different tools at your disposal and varying restrictions on length of the communication. An abbreviation that would be appropriate in a text message might come off as lazy in an email.
Now, you mentioned two forms of communication that, more often than not, take place on the same platform – a standard desktop computing device. You, my dear, are one of the rare ones who holds email in such high regard.
I would say you are in the right by paying closer attention to your writing in an e-mail, and for many reasons. It’s so easy to type something the reader might interpret differently than what you meant; cattywampus grammar and punctuation only exacerbates the problem. This can lead to a confusing series of back-and-forth emails where neither of you knows what the other is trying to say anymore! Sure, the same thing can happen in an instant message, but those tend to be shorter and fleeting, more akin to a phone conversation where language is more casual and any confusion can be cleared up quickly.
Happy Communicating,
Col. Writingpen